The prominent Australian gaming corporation, Aristocrat Leisure Limited, has concluded its purchase of Big Fish Games Inc. for a substantial $990 million. Churchill Downs Incorporated formerly held ownership of Big Fish, a company renowned for its well-liked casual games.

This action is monumental for Aristocrat, propelling them to the second position globally among publishers of social casino games. To illustrate their success, they generated an impressive $641 million in revenue during the third quarter of 2017 alone.

Trevor Croker, the Chief Executive Officer, is understandably enthusiastic. This acquisition is not merely strategically astute but also a financial triumph. Big Fish’s proficiency in social casino games, particularly their meta-game functionalities and applications, aligns seamlessly with Aristocrat’s current operations. It’s a match destined for success in the gaming realm!

Both entities appear eager to collaborate and capitalize on this merger to secure even greater earnings for their investors.

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By Silas "Sentinel" Brandt

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