STS and Future Anthem have joined forces to introduce a real-time, customized product that will revolutionize the sports betting landscape.
STS will leverage the “real-time exit prediction” capability in conjunction with Future Anthem, dynamically modifying bonuses and player interactions at the precise moment a player’s wager is finalized.
The product is slated for delivery within 12 weeks of obtaining the required data. Future Anthem asserts that this marks the debut of a genuinely personalized offering in the sports betting sector.
Ian Tibot, Chief Product Officer of Future Anthem, remarked that numerous sports betting entities have discussed personalization, but none have truly attained it.
“Personalization has been a popular term in the sports betting industry, but it has never been fully realized,” he stated. “Our successful Series A funding this year has provided us with a clear objective to guide the industry towards tailored player experiences.
“Our vision perfectly aligns with STS’s real-time personalization strategy, and we are thrilled to collaborate with such a progressive partner.”
Mateusz Juroszek, CEO of STS, expressed that the agreement reflects the company’s dedication to enhancing the player experience.
STS is dedicated to delivering the finest experience for its players, he stated. They are thrilled to collaborate with Future Anthem, a pioneer in artificial intelligence, to assist them in expanding their customized services in real-time.
This partnership demonstrates their dedication to enhancing the player experience. He is grateful to the STS team and Future Anthem for working together to establish this collaboration.
STS reported record third-quarter gross gaming revenue of PLN 162 million (roughly GBP 29.5 million/EUR 33.7 million) in the third quarter of this year.
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