A sports wagering company, Esportes da Sorte, has inked a sponsorship agreement with Goiás Esporte Clube, a Brazilian Serie A soccer team.
The deal will encompass the 2023 season and represents the most substantial sponsorship arrangement in the club’s history. Esportes da Sorte’s logo will be prominently displayed on the front of the players’ uniforms.
Esportes da Sorte will also gain visibility through interview backdrops and the club’s official social media platforms.
Furthermore, Esportes da Sorte will collaborate with the club to organize a sequence of special events throughout the year.
“The comprehensive rebuilding efforts we have undertaken since assuming control of the club in 2021 have yielded noteworthy outcomes. From an institutional perspective, the Goiás brand has regained value, prestige, and the favor of prominent sponsors,” stated Tiago Pinheiro, marketing director of Goiás Esporte Clube.
“The arrival of Esportes da Sortes as a partner marks the culmination of this journey and the commencement of a new chapter in history, which will significantly enhance the club’s financial planning for 2023.”
Darwin Filho, CEO of Esportes da Sortes, added: “We are expanding our operations within the sports and entertainment industries.”
Goias, a club steeped in history, boasts a powerful brand identity and a devoted fan base. The club has consistently embodied the spirit of its region.
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