Catena Media aims to conquer the European market, employing strategic buyouts to achieve this goal. This week alone, they’ve incorporated two additional firms into their already substantial collection.
Initially, they secured the French affiliate platform, ParisSportifs.com, for a substantial €8.2 million. This website carries significant weight in France, generating a considerable portion of revenue every quarter.
Next, they shifted their focus to Germany, acquiring BrokerDeal.de for €3.6 million. This action signifies their formal entry into the German market, a crucial move in their European expansion strategy.
Henrik Persson Ekdahl, Catena Media’s CEO, expresses clear enthusiasm for these acquisitions, asserting their perfect alignment with the company’s growth trajectory. He envisions Catena Media as the future dominant force in the European market, with these calculated purchases laying the groundwork.
This represents a calculated maneuver to leverage the approaching global football tournament and achieve significant success within the sports wagering sector.