## Bidstack and SimWin Collaborate on Virtual Branding in the Metaverse
Bidstack, a prominent in-game advertising company, has partnered with SimWin Sports, a metaverse platform specializing in professional athletics. This alliance will integrate Bidstack Sports, a new Bidstack branch dedicated to sponsorships and fan interaction within digital realms, into the SimWin platform.
Spearheading Bidstack Sports is seasoned professional Alex Nunez, formerly of EA Sports, where he directed partnerships for the Madden NFL series. Notably, Nunez secured the landmark agreement that brought Pizza Hut into Madden NFL 20, establishing the first-ever virtual stadium rights agreement in gaming history.
“Each year, advancements in sports simulation games draw fans closer to a lifelike experience,” remarked Nunez. “From the player movements and appearances to the environmental nuances and ambiance of the most famous venues, the verisimilitude is remarkable.” He elaborated, “Our objective is to further elevate this constantly evolving realism while introducing inventive commercial expansion and fan engagement prospects within Bidstack-enabled virtual spaces.”
David J. Ortiz, CEO of SimWin Sports, added, “Bidstack’s technology is an inherent match for driving sponsorships within our sports metaverse. Advertising is paramount to the prosperity of both physical and digital sports organizations, and Bidstack brings exceptional technology and capabilities to the forefront.”
Ortiz highlighted the value proposition for SimWin, stating, “Their capacity to genuinely segment, pinpoint, and deliver integrated, immersive advertising within the SimWin universe enables our franchise proprietors to cultivate a distinctive stadium atmosphere for both sponsors and enthusiasts.”
These groundbreaking game creation resources are ready to unleash captivating new expansion possibilities for SimWin Sports.” The agreement will establish Sports Illustrated as a significant marketing collaborator, introducing SimWin’s identity to a broader viewership through its channels. This alliance will be a crucial element of SimWin’s introduction plan as it gets ready to commence its inaugural season in the latter part of this year.