Betsson is fully committed to women’s football in South America! They are the primary sponsor of the 2022 Copa América Femenina, collaborating with CONMEBOL (the South American Football Confederation). This means their logo will be visible throughout the competition – venues, media briefings, you get the idea. They’re even backing the official team rosters.
What motivates Betsson’s significant investment? They are passionate about sports promotion and firmly believe in complete gender parity. CONMEBOL is a pioneer in providing opportunities for women in football, with numerous women holding key positions. Betsson is pleased to share these principles, with approximately 40% of their workforce being female.
This is not Betsson’s first venture in Latin America. They have been expanding their presence there, developing premium sports wagering platforms tailored specifically for the region. They were also a major sponsor of the men’s Copa América in 2021. It’s evident that they are serious about becoming a dominant force in South American football.
We are extremely thankful for Betsson’s backing of the essential 2022 Copa América Femenina,” remarked Juan Emilio Roa, Chief of Commercial and Marketing endeavors at CONMEBOL. “This collaboration genuinely reflects the joint objective of CONMEBOL and this well-known organization to advance women’s soccer in South America by fostering increased involvement from females of all ages.”
This declaration coincided with Betsson initiating its internet gaming services within the Province and City of Buenos Aires in April 2022.
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