Bet365, a dominant force in the UK wagering market, is discontinuing its telephone-based betting service. The company cites declining usage, stating that the service has become outdated as fewer individuals opt for this method. Essentially, maintaining the service is no longer deemed viable.

Rest assured, this change won’t leave anyone stranded. The small number of patrons still relying on the phone service are being guided towards Bet365’s digital platform. Moreover, phone-based betting isn’t a significant revenue stream for the sector. Even firms like GVC Holdings, which continue to provide it, aren’t witnessing substantial activity in this area.

Bet365 is thriving with its online offerings. They are already a major player, drawing in more internet users in the UK than any other competitor, as per SEMrush data. Furthermore, their influence extends far beyond Britain – they are excelling in Brazil as well, outpacing rivals like Sportingbet.

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By Silas "Sentinel" Brandt

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